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Digital Marketing Insights Viewpoints on digital marketing from an agency perspective
APR
06

The Importance of A/B Testing in Digital Campaigns

The Importance of A/B Testing in Digital Campaigns

One key trait which sets digital marketing apart from traditional marketing is that the former possesses a great deal of measurability. Whenever digital marketing techniques are deployed, data is created in the process – this allows you to accurately measure and quantify the success and / or failure of digital marketing. As any digital marketing agency in Singapore worth its salt would tell you, data is king when it comes to measuring the performance of your digital marketing campaigns. There are multiple tools and technologies that help you to capture this data, with which you can easily identify the strengths and weaknesses of your marketing campaigns.

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MAR
28

Why You Should Outsource Your Digital Marketing In 2017

Why You Should Outsource Your Digital Marketing In 2017

When faced with all the demands of running a business, time becomes a precious commodity. Plenty of this time is taken up by marketing activities. Since a day can only afford us 24 hours and no more, you should be seriously considering outsourcing your brand or company promotion activities to a digital marketing agency and focusing on what you normally do best. This is especially necessary as you may not be entirely up to date with what digital marketing is like in a place like Singapore. With the every changing technological landscape, a marketing method that works today can become obsolete tomorrow.

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MAR
02

Top Digital Marketing KPIs You Should Be Tracking To Improve Your Business

Top Digital Marketing KPIs You Should Be Tracking To Improve Your Business

Key Performance Indicators (KPIs) are numerical metrics that are used to measure performance across different areas of measurement – these are deployed by organizations, both large and small, to help assess if they have truly achieved the goals that were set out initially. Especially in business, you would not want to lend support to a digital marketing strategy that does not generate positive results at the end of the day. With KPIs in place, you will be able to constantly measure, monitor and adjust your strategy as the campaign take its course; timely decisions, such as halting the campaign, can also be made to cut losses.

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FEB
16

Importance of Ad Copywriting in Digital Marketing Campaigns

Importance of Ad Copywriting in Digital Marketing Campaigns

Most digital marketing agencies, regardless of their country of operations, would perceive ad copywriting as a crucial part of any online marketing campaign. There is good reason for them to believe so – paid ad platforms like search engines (think Google or Bing) and social media platforms (such as Facebook, Twitter and LinkedIn) only allow marketers a very limited number of characters for them to type and share their messages. Faced with this restriction, marketers must learn to be innovative and create effective ad copywriting in order to attract the target audience to their websites. In the arena of paid search marketing, your online ad is akin to a small door sign, on a busy street filled with competitors. With this harsh reality, it should become apparent that extensive effort is required to make your ad copy appealing enough to attract attention, as well as provide sufficient incentive to encourage the visitor to visit your site.

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FEB
10

Driving App Installs Through Digital Marketing

Driving App Installs Through Digital Marketing

Mobile apps have surfaced to become an essential and integral part of digital marketing today. We live in a world where there is keen competition for clients, and where technology drives a major part of our lives. Technology today is embodied in our hands, within our pockets – our mobile devices. This makes mobile apps increasingly important in helping your brand stay in touch with the consumers at all times. As a business owner, wouldn’t you want your clientele exposed to your brand or offerings – hence gaining and reinforcing mindshare – each and every time they unlock their phones?

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